Explainer video production11/5/2023 ![]() The real power of whiteboard animation is its ability to use the imagination to explain an idea or break down a specific message. Whiteboard animation is an animated video that illustrates a story using hand-drawn artwork on a whiteboard. Ideal for: Physical products, digital products, and online services. Here is an example of an animated explainer video from Spotify. Creating animated videos requires less equipment, which makes them much cheaper than live-action explainer videos. It’s also a lot easier to create something that’s representative of your brand using animation. You can easily innovate and adapt it to any idea or concept you want to illustrate. The advantage of using animated explainer videos is that they are easily editable and customizable. ![]() Animation allows you to simulate environments and objects to describe and explain a product that is not physical, like a software, an application, an idea, a concept, etc. Live action videos can’t explain a product or illustrate something that is not physical that’s where animated explainer videos come in. Ideal for: digital products, apps, and online services.Įxplainer videos that use animation are extremely popular across all industries. Keep in mind that these types of explainer videos are more expensive and have a longer turnaround time. On the flip side, when it comes to service providers, it is common to see this type of video mixed with some animation to help illustrate the speaker’s explanations. Here is an example of a live-action explainer video. These videos require an actual person to come in front of the camera with the product to show what the product looks like and explain how to use it.įor instance, they can present the product in a useful context, allowing the viewer to better understand the usefulness of the product and how to use it. Ideal for: physical products and services.Įxplainer videos that use live action are more common among e-commerce with physical products and online service providers. Now that we’re clear on why explainer videos are best for educating your target audience about your product or service let’s discuss the top 8 types of explainer videos you can leverage for your business. ![]() 8 Different Types of Explainer Videos And How To Use Them All these only go to say that explainer videos are crucial to your business. For example, 86% of video marketers say video has been effective for generating leads, and 72% of customers said they prefer to learn about a product or service by way of video. For example, whiteboard animation explainer videos not only allow you to tell your stories, but they also allow you to draw them and let the viewer see what you’re thinking.įurthermore, statistics show that these videos effectively convert and are one of your customers’ favorite ways to learn about your products and company. The stories you tell and the points you make will be more believable when you tie them together with visual examples and a human voice. You will be better able to present them with details and examples. In this context, explainer videos help you both explain and show the target audience what your product is about and what the interest is for them. The problem with these articles is that not enough detail is given, and today’s buyer needs to have physical or visual contact, at the very least, with the product before they can make a decision. Traditionally, you would need to produce 3,000 or 4,000 words to explain what your product is about and how it can help your potential customers. You need an explainer video for the simple fact that these videos are effective in explaining your product or ideas to your target audience.Ĭase in point, 94% of marketers believe explainer videos have increased users’ understanding of their products or services. ![]() In this article, we will discuss the different types of explainer videos and when you will need them to help you make your choice. In fact, there are several types of explainer videos that you will need to choose from based on your product, your goals, and your target audience. This being said, you can’t use the same explainer video for an application and a product. And if it’s an app, you can show them the app’s interface, the different features, and what they can do with them. Ideally, you break down what your offer is about, how it can help them, and the benefits they can get from it while visually showing them what the product looks like.įor example, if it’s a physical product, you can show them its different features while detailing their benefits and demonstrating how they all form the product. Explainer videos are marketing videos that explain your product, application, or service to your target audience.
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